The Importance Of Measuring Metrics






“What’s measured improves” – Peter Drucker

Measuring metrics is essential to success in all areas of life, its the way to measure objective success in reality. Otherwise the progress that you think that you’re having externally could be completely imagined.

Measuring metrics gives you a history to look over, motivating you towards your goals and showing that effort over time will give you gradual success, or alternatively, it can be used to show that you either need to change your tactics if the success levels are not to your standard.You can set goals based upon metrics, then alter course as you go along trying to acheive them.

Looking at a wide range of metrics on a certain area can show where you may be lacking in that area. For example, pulse rate and how many miles you can run/hour, if your pulse rate is high but you can run lots of miles in an hour, then you are probably pushing your body too quickly and hard. If you measure revenue and profit in your business, you may have a good month of profit but revenue may be exceptionally high even for that month and then the statistic of profit is irrelevant as you’ve lost efficiency somewhere.

Doing an initial metric analysis in an area of your life can help you set achievable goals as it shows where you are at the moment, it can also be a big motivator if you are lacking alot in a certain area but see improvement through metrics. Correlating 2 statistics eg. time spent writing on a blog (x-axis) income/hits on the blog (y-axis)can become a huge motivator when measured over a long period of time. It shows the undeniable benefits as the graph creeps towards the top right hand corner. If it doesn’t do so, then you know you have to improve something.

Attack from all angles


If you want to engulf an area of your life in statistics and measurements then you should not be measuring just one thing. As in the profit example above, they can give a false outlook. When you measure several things, you get a better view of the reality of the situation.

Use your intuition too – “Feelings are not supposed to be logical. Dangerous is the man who has rationalized his emotions.” – David Borenstein (Polish Artist)

We are not driven just by logic. If we all followed pure logic then we’d be forever rationalising and intuition and gut feeling would be pointless. It’s popular to ignore your emotions, bottle them up, but they are a sign that something that you’re doing is incorrect, so don’t attempt to constantly rationalise them. In the gym example, if you have good statistics but you feel awful everyday you workout then obviously something is wrong, you can feel this emotionally. Or you may have an extremely successful business but if it comes at a cost you’re not willing to pay, your emotions will tell you that.

Areas where you can use metrics

What goals are you working towards at the moment? Pick an area of your life and start measuring it from all angles. Try things to see what improves your statistics, if it works keep doing it, if not, go on to something else.

  • Fitness – Start measuring your time spent at the gym weekly in correlation with your weight loss/muscle gain. If you go running, measure how fast you run, how your speed/mile changes over time and how it affects your appetite.
  • Diet – If you eat a mainly meat diet and try a vegetarian.vegan diet for a month then correlate it with how your energy feels at certain points during the day.
  • Business – Measure profit, revenue, new customers bought in each month, compare to competitors in your market, measure employee/customer satisfaction. This one REALLY has to be attacked from all possible angles.
  • University Work – compare time spend studying using various techniques to exam results. Then you can just use the techniques that were effective next time.
  • Job – Measure how much you get done each day of the week and each time of day that you would class “productive work”. Then you will find patterns and can schedule your most tasking work to be at your most productive times.
  • Social life – Measure how much fun you have with certain people and cut out those who take up your time but give you no fun. Also, to push yourself to go out regularly, measure how much fun you have against time spent out.

Tips on using metrics

  • Keep the data that you collect on a local spreadsheet, then if you give up the goal, you always have the data to reference if you want to start again or see how long it would take to reach a certain level based on your previous attempt.
  • Once you’ve measured an area of your life for a certain length of time, lets say a month, you can then begin to become more efficient at it. Seeing as you know what leads directly to what outcome you can cut the rest of it out.
  • Automate metrics as much as possible as they can be work and time heavy – use Microsoft Excel especially the bar graphs and pie charts. If you have a blog on WordPress you can download a statistics plugin that gives you useful information in graph format about your blog.
  • Don’t Overanalyze – If you know with a decent amount of certainty that things are correlated then save your time.
  • Metrics can be used as a motivator to start towards a goal – In the above example, if you go out 3 times a week meeting new people, you may realise that it’s easier and a lot more fun than you previously imagined, and have the stats to back it.
  • Metrics can be used to see if you are on the right path also. If you’re currently in a job and you correlate happiness against hours put into the work and you don’t correlate positively, then obviously something has to be done about it.
  • Don’t make statistics in stupid areas – certain things are beyond metrics like love which is largely unquantifiable Save time and be more efficient by seeing what works and scrapping the rest.
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